Professional Portfolio
Social Media Management
5 years experience combined | 2 years experience managing all social media platforms for The San Diego Museum of Art: Facebook, Instagram, Twitter, and YouTube
SDMA Instagram Stats:
Followers: 34.5 k (28.7% increase from start of position)
Reach: 51.3k (437% increase from start of position)
SDMA Facebook Stats:
Page Likes: 49.9k (2.67% increase from start of position)
Reach: 112.4k (41.38% increase from start of position)
Highest Museum page engagement in Balboa Park and throughout all of San Diego
SDMA Twitter Stats:
53.7k
Remained flexible and worked through the entire pandemic to update the Museum’s audience. Found new ways to share content digitally to increase Museum and mission awareness despite year long closure working remotely (i.e. virtual exhibitions, tutorials, contests, virtual performances and collaborations, reworking images and audio assets into new and informative videos).
Manage and place digital ad budget, curate user generated content, photograph/record new content, maintain digital content calendar,
Experience monitoring and mediating social channels and remain calm under stressful situations.
Image reproduction rights, ability to manage multiple projects on top of social media responsibilities as the translator for all Museum materials (exhibition texts, wall labels, educational materials, exhibition videos).
Regularly attends social media seminars and is involved in various social media groups to stay informed and keep on top of the ever-changing industry.
Familiarity with scheduling platforms and insights across platforms, Facebook Creator Studio, Meta Business Manager, and Twitter Ads. Manages social media ad budget.
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3 years experience managing social media for the San Diego County Treasurer-Tax Collector’s Office: LinkedIn, Facebook
Skills Demonstrated: AEM, writing, Photoshop, photography, English to Spanish translation, layout design, accessibility, test graphics and layout on various devices, analytics